When I was a youth my parents jetted off on holiday and left me at my mate’s house for a week. They gave me £50 spending money and told me not to spend it all on sweets. Me and my mate went straight down the local bike shop and I splashed £25 on a set of DMR V8 pedals in red. I remember arguing like a little bastard for the bloke to knock a fiver off the price but ended up paying full whack as he could clearly smell my desperation. I bought them anyway and they lasted for years.
As a youth spending his sweets money I could barely afford the V8’s, let alone the super fancy V12’s – it was an item of lust that we stared at in the glass cabinet every time we went in the shop on the blag.
Without really putting any thought into it DMR stayed with us as we grew up riding bikes. We had DMR pedals (probably the same pair), DMR Sidekick frames, Wingbar handlebars and anyone that had a DMR teeshirt – well – they were cooler than a penguin at Christmas. We also watched, rewatched and watched again Alex’s Sprung videos that were loaded with DMR riders and adverts – all of which stood out as being edgier, funnier and cooler than the rest. It’s no understatement to say that DMR is one of those ‘special’ companies that is more than just a ‘brand’ – they’re a proper part of British mountain biking.
Since its invention the V12 has been an absolute staple of flat pedals. Solid, reliable, grippy and with a UK pedigree. Years on and DMR have given the V12 a reboot injecting the low-profile design of the Vault into the affordable price of the classic V12.