Tester and video slinger for Wideopenmag, Lewis Bradley, will be repping French brand Lapierre in 2021.
South Wales rider, pinner, Wideopenmag alumni and videographer Lewis Bradley joins the Lapierre UK group as a brand ambassador for 2021.
Photos by Dave Price.
Former U21 EWS and UK racer hung up his racing boots to graduate from university in 2020. Lewis Bradley now works Litelok UK and has decided to start documenting his riding on his channels.
“I am beyond stoked to be representing Lapierre UK for 2021 and showing you their range of bikes.
I fancied a change for next year and work with a bike brand that I really like and feel I can work with well to produce some amazing content.
Next year I shall be focusing on YouTube content, social media content and having a go at some UK races. I look forward to discovering new locations and sharing them with you all.
I have to thank Wideopen for the last 3 years and helping me to get where I am now and everyone who has supported me, I will still be helping them at the nationals to create the team films.I also have to thank LITELOK for allowing me the opportunity along side my full time job as Retail sales Manager.
I’m inspired by some of the best guys in the business, the likes of Kilian Bron and Matt Jones are showcasing their lifestyle which is honest and unique, I like that kind of thing but I want to add my spin to it with the help of the team around me.
Here’s to 2021” – Lewis Bradley
Lewis is currently running the 2021 Lapierre Spicy 6.9, but will be working on lots of content on various bikes in 2021.
“We’re super happy to welcome Lewis to our Lapierre family, having worked with Lewis in the past it just seemed a natural fit to extend our roster with a rider that brings a wealth of talent from in front and behind the camera. We can’t wait to see where he goes with our bikes, there’s some really cool times ahead, 2021 is going to be a year for riding bikes for sure!” – Lapierre UK team
