Follow Joe McEwan’s story from working for Airbus, to building bikes on the side, to going into Starling Cycles full time.
Every brand starts somewhere, and Joe McEwan’s journey started as a love for riding bikes, to building bikes in his spare time, to building the brand with a full order book.
You can catch our full interview with Joe from the Steel is Real Demo Day here.
Joe McEwan – Starling from Aspect Media on Vimeo.
