This year, Trash Free Trails are encouraging holidaymakers to ‘Leave A Positive Trace’ through their Purposeful Adventures campaign.
Trash Free Trails launch their second annual Summer of Purposeful Adventures calling on those heading for a break to leave their chosen destinations in a better state than when they arrived.
Debuted in 2022 as a ‘new way to enrich our summer adventures’, Purposeful Adventures encourages individuals, families and explorers to add small but gratifying additions to summer excursions that have positive impact. From removing trash found on a hike to connecting with a local community campaign, Trash Free Trails believe these small acts are the most effective way to foster more connection with place, people and self.
‘Purposeful Adventures isn’t about doing something huge and unique; it’s more about finding ways to enrich your summer plans with activities that take minimal time and effort, but have a profoundly positive impact’ writes TFT’s Communications Manager Rachel Coleman. ‘We want our community to not only explore and have fun, but to feel they have affected meaningful change too.’
With over 73% of adults saying they would opt for a ‘staycation’ rather than travelling abroad (Travel Daily Media, 2023), it’s clear that more and more people are choosing to explore the UK. But with the amount of litter in our national parks increasing post-Covid (Campaign for National Parks, 2023), it’s clear that holiday makers can make more of an effort to take care of the places they visit. Purposeful Adventures is a fun, accessible and simple way to do that.
Adventurers can find a host of ideas of how to make their adventures more positive on the Trash Free Trails social media and website. They can also download a unique ‘Bingo Card’ to try several different tactics. The campaign, supported by komoot, has also produced a series of unique trail routes for runners, riders and roamers to try, created by athletes, brands and influencers for users.
