The Union Welcome New Sponsors and a New Rider.

The Union will be rolling on Trek frames for 2024 with a raft of new sponsors, as well as a new rider in the form of Kiwi pinner Ellie Hulsebosch.

Much of the 2023 The Union team roster remains, with Frida Ronning, Lachie Stevens-McNab and Chris Hauser joined by Ellie Hulsebosch for 2024. Trek come in as frame supplier, with SRAM on damper and drivetrain duties too. ENVE and eThirteen are the other new sponsors.

Three years already?! Where did the time go?

Coming into 2024 it feels like we’ve graduated high school and we’re off to college. Anxious yet excited, we’ll be on our worldwide travels again soon, feeling a little older, wiser and maybe even slightly more mature.

We’ve chosen a new school, met our roommates and literally bought a cheap van to move all our stuff in. It’s going to be a hell of a summer.

Trek Bikes

There’s nothing permanent except change, and for 2024 we’re stoked to announce our new partner in crime, Trek Bikes, as our frame and title sponsor.It’s rad to think that we’ll be included amongst their lineup of insane teams and athletes, whilst the wider brand support means we can think bigger and faster as we head into the future.

SRAM, Rock Shox, Enve & E-Thirteen

We’re also so stoked to say that we’ll be spoiled by SRAM and RockShox for drivetrain, brakes and suspension. We’ve always looked up to both brands in how they support, market and develop everything from products to athletes, so being a part of that family now is a crazy-good feeling. Main bonus? Their coffee machine is way nicer than ours too.

Fox Boa Leaderboard 2024

Handmade in the USA and rounding out the new partners will be ENVE wheelsets and keeping Hauser’s chainring straight will be E-Thirteen guides. Phew.

Ellie Hulsebosch

First up in the class of 2024 is our newest crew member and first year junior, Ellie Hulsebosch of Tauranga, New Zealand. Turning heads on the national scene, whilst balancing training, school and everything else in between is no easy feat, but we’re stoked to support this mature, young kiwi on her journey through the next few seasons.

Chris, Lachie & Frida

We’ve managed to keep the rest of the gang mainly together, with Chris Hauser returning to light up his second year in juniors, whilst Lachie Stevens-Mcnab is healthy and ready to give Elite a proper go this time round. Our resident engineer and favorite nerd Frida Rønning, will be back splitting time between shaving off seconds on track and separating atoms in the lab.

Thanks For The Support

Steel City Media is beyond proud to help and hustle on behalf of this crew of riders and wider staff members, with the goal of providing a legitimate not for profit, development pathway for up-coming talent on the World stage.

We’re stoked that the following brands continue to share this mantra as well:

  • Fox Racing
  • Maxxis Tires
  • Deity
  • Vital Mtb
  • Crankbrothers
  • Peaty’s Products
  • HKT Products

You can follow The Union over on their Instagram page here.


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